Online Legal Marketing

Legal News for the Public
Marketing for Lawyers

Compliant with all American Bar Association regulations


Since 2001, Online Legal Marketing (OLM) has been working to keep the public informed about their legal rights while helping lawyers reach out to the clients they need. Every day our journalists publish news and news-related articles covering a wide range of legal issues. Our articles are professionally written, timely, and generate millions of visitors to the LawyersandSettlements.com website.

Online Legal MediaLawyersandSettlements.com, as a news resource, has emerged as an independent and trusted voice for the public. We present objective content that is pertinent to our readers' legal issues. OLM does not offer advice or act as a referral service. As a result, advertisers can depend on receiving highly filtered, high quality responses. To date OLM has forwarded hundreds of thousands of requests for legal representation directly to lawyers.


Marketing Programs

OLM offers two lead programs for law firms. Marketing services tailored specifically to client needs are also available:

legal marketing

Core Program

This highly economical program produces a steady flow of potential clients seeking counsel. Law firms may choose as many practice areas as they wish and receive claim forms directly and exclusively, usually within twenty-four hours.

The Core Program includes:
  • Claim Forms, submitted by the public, emailed directly to Core Practice advertising clients. Responses match areas of expertise and geographic requirements.
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Targeted Program

legal marketingLike the Core Program, Targeted Program clients get continual exposure to our growing readership of over 2.6 million unique visitors a year. In addition, we publish a series of articles written by professional journalists that are pertinent to our readers' legal issues. These stories are picked up by numerous Web-based news outlets and drive even more readers to these topics on our website. Articles are also distributed through the LawyersandSettlements.com newsletter.

News stories can be interviews with plaintiffs, lead and co-councils, expert witnesses, advocacy groups, or features covering new developments in a case. Client firms receive highly specific claim forms submitted by the public which closely match their requirements. The rate of success in locating a lead plaintiff or additional plaintiffs is over 80%.

The Targeted Program includes:
  • Claim forms emailed immediately and exclusively to the client.

  • News articles included in the LawyersandSettlements.com newsletter sent to over 85,000 recipients.
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