It is standard practice these days for every firm—large, medium, or small—to have some type of blog. Some of the larger firms have complex pages with many different sub-niche blogs. Why? It’s plain and simple: blogs draw traffic to your law firm’s website.
Most of us associate “reputation management” with the idea of hiring someone to do public relations (“PR”) when some type of crisis has negatively affected a firm’s public image. However, the field has evolved considerably since the Internet has taken over.
Companies of all sizes sponsor events in order to gain visibility and reinforce their image as a benefactor in the community. Some common associations that come to mind are hospitals or health insurance companies sponsoring runs, banks sponsoring sporting events, and small businesses sponsoring little league teams.
Google My Business is a must have marketing tool for law firms. Everyone knows that lead generation is largely about showing up on the first page of Google search results. These days, search results are no longer just a list of websites on a page.
Legal matchmaking sites have been around since the dawn of the Internet, and ethics committees in many states are still struggling with how to deal with them—do these services constitute permissible marketing, or do they violate rules against fee sharing and paid recommendations? As with so many legal questions, the answer is “it depends.”
Snapchat is an app that has taken off fast, and it consistently maintains its unique point of view in the vast landscape of social media. The image-messaging app is known for allowing users to send transient pictures and messages that are auto-delete after a short period of time.
Cause marketing is when a business partners with a charity or non-profit in a way that is mutually beneficial. For example, organizing a 5K for a charitable cause, or producing a public service announcement about the dangers of texting while driving.
Let’s be honest, when you think about email marketing, you probably think about those irritating emails that you delete before your eyes finish scanning the subject line. Email marketing campaigns tend to be spammy and irritating. But when done right, they can offer something that grabs a recipient’s attention and provides them with something useful.
Although most law firms and even solos have well-developed web pages and frequently updated blog posts, very few take advantage of YouTube to reach prospective clients. If you decide to put yourself out there on YouTube, you want to make sure you do it right.
A couple of years ago there was a widely popular meme circulating about LinkedIn for lawyers. It accurately depicts the discord between what prospective clients actually want to know, and the bland resume stats most lawyers actually put on their profiles.
