Blog - Page 3 of 6 - Online Legal Marketing

06 Mar

It’s Hard for Law Firms to Go Wrong With Facebook Live

January 26, 2021
By Lori Prapas
0 comments

Facebook Live is a relatively new feature that offers live-streaming video capabilities to its users. It first came out in August of 2015 for verified public figures, then shortly after, became available to a select group of users (like a beta test), before becoming available to everyone.

21 Feb

Lead Generation, Legal Marketing

Will Chatbots Take Over?

January 26, 2021
By Lori Prapas
0 comments

We all know what chatbots are, they are everywhere—whether we like it or not. When we make a customer service call, we interact with voice recognition software that has artificial intelligence.

06 Feb

Legal Marketing

Are Retargeting Campaigns Worth It For Law Firms?

January 26, 2021
By Lori Prapas
0 comments

If you have ever put something in an online shopping cart, but didn’t buy it, only to have it haunt you by popping up on every webpage you visit for the next 30 days—you have been retargeted.

24 Jan

Legal Marketing

How Will Legal Marketing Be Affected By a Trump Presidency?

January 26, 2021
By Lori Prapas
0 comments

Regardless of your political views, it is hard to deny that newly elected President Donald Trump is a master marketer, if nothing else.

10 Jan

Legal Advertising, Legal Marketing

Understanding the Florida Bar’s Position on Legal Marketing

January 26, 2021
By Lori Prapas
0 comments

The Florida Bar strictly regulates lawyer advertising and business solicitation. On their website, the Florida Bar provides an array of helpful information for law firms to comply with the complex web of rules and restrictions.

20 Dec

Lead Generation, Legal Advertising, Legal Marketing

Top 5 SEO Strategies for 2017

January 26, 2021
By Lori Prapas
0 comments

Many law firms believe that if they don’t have an endless reservoir of funds to devote to a marketing budget, that they just can’t make that first page of Google search results.

06 Dec

Lead Generation, Legal Marketing

Geo-Targeting: Mass Torts vs. Personal Injury

January 26, 2021
By Lori Prapas
0 comments

Geographic targeting (a.k.a. “geotargeting”) is a marketing strategy designed to help law firms reach a local prospective client base. If a marketing firm tries to sell you on the success of its geo-targeting program, and you are solely a mass torts practice, you should probably think twice.

22 Nov

Lead Generation, Legal Website Development

Current SEO Best Practices

January 26, 2021
By Lori Prapas
0 comments

It has become common for law firms to think of SEO marketers as selling snake oil—so many marketing companies have sprung up making false promises, taking millions of dollars and failing to deliver on their word.

09 Nov

Lead Generation, Legal Advertising

Is Legal Billboard Advertising Dead?

January 26, 2021
By Lori Prapas
0 comments

There are some definite advantages to billboard advertising, but also, a lot of risks. Firms are advised to weigh the pros and cons carefully, because this definitely is not a strategy that will benefit most law firms.

24 Oct

Legal Marketing

Call Center Outsourcing: The Great Debate

January 26, 2021
By Lori Prapas
0 comments

Some of the most powerful international conglomerates have weighed in on an issue that impacts businesses (and law firms) of all sizes – call center outsourcing.