What is Pay Per Click (PPC)? Also called cost per click, this is an online advertising model where law firms pay a hosting service every time their ad is clicked on.
Live chat is a type of software that enables visitors to your website to chat live with an agent at any time of day or night. Usually, a box will pop up when a visitor arrives at your site, with a friendly picture of a lawyer asking, “can I help you?” and allowing the visitor to click “yes” or “no”.
Simply put, opt-in marketing is when potential customers, or interested visitors to your website, are invited to “opt-in” to receive certain benefits or information.
A recent survey conducted by Sandpiper Partners, LLC found that although previously firms were achieving savings through headcount reductions, increasingly firms are cutting costs by outsourcing administrative support functions – including marketing and web development.
Pay-per-Lead (PPL) is a popular online advertising payment model, where a law firm (or any business) only pays for each phone call or email that is directed to their firm.
What is the best way to allocate your marketing resources as a law firm? This question tends to be very fact specific, and largely depends upon your target audience.
There are varying statistics on the prevalence of smartphone use over desktop use. According to a 2015 study, the number of mobile-only users finally surpassed the number of desktop users.
In light of a recent study, many are predicting that the rise of ad blocking technology spells the end of online marketing as we know it.
Drafting a carefully prepared retainer agreement is one of the most important things you can do to preserve positive relations with your client. A well-written retainer agreement can protect both you and your client from disagreements and misunderstandings down the road.
Ever call your wireless carrier with a seemingly simple question? Or stand in line at your local Division of Motor Vehicles? It’s likely the experience left you less than thrilled.
