The legal profession is about to undergo some major and fundamental changes. New automation technologies are already having an impact across the board—changing how firms intake clients, how cases are analyzed (case prediction software), and how discovery and document review are conducted.
Millennials learn about things online primarily through the use of social media. The trend in legal marketing has been toward search engine optimization (SEO), but according to software and services provider SDL, most millennials prefer Facebook and Twitter over search engines for content discovery.
Fake news is nothing new. Most of us are old enough to remember seeing far-fetched celebrity tabloid stories, or stories about “Batboy” while waiting in line at the grocery store. But the rise of social media and the most recent election cycle has changed things—and fake news is now a buzzword we can’t escape.
This is a really exciting time in technology. All the major tech players, including Facebook, Google, Apple, Amazon, and Microsoft, are amassing armies of engineers to develop their Virtual Reality platforms.
We all know what chatbots are, they are everywhere—whether we like it or not. When we make a customer service call, we interact with voice recognition software that has artificial intelligence.
Many law firms believe that if they don’t have an endless reservoir of funds to devote to a marketing budget, that they just can’t make that first page of Google search results.
Geographic targeting (a.k.a. “geotargeting”) is a marketing strategy designed to help law firms reach a local prospective client base. If a marketing firm tries to sell you on the success of its geo-targeting program, and you are solely a mass torts practice, you should probably think twice.
It has become common for law firms to think of SEO marketers as selling snake oil—so many marketing companies have sprung up making false promises, taking millions of dollars and failing to deliver on their word.
There are some definite advantages to billboard advertising, but also, a lot of risks. Firms are advised to weigh the pros and cons carefully, because this definitely is not a strategy that will benefit most law firms.
What is Pay Per Click (PPC)? Also called cost per click, this is an online advertising model where law firms pay a hosting service every time their ad is clicked on.
