Custom Law Firm and Lawyer Websites
Every law firm can have a website. That’s a given. But just putting up a website and hoping for the best is not an effective online marketing strategy. The web is chock-full of competing plaintiff attorney websites, personal injury websites, and other attorney websites–all vying for the attention of a limited pool of potential litigants.
Your ideal clients will likely start their search for an attorney online–comparing several attorney websites with a few clicks to see which one will earn their business. If your website is polished, easy-to-navigate and presents your law firm in a professional, trustworthy voice, you have a chance of nabbing the best clients. But they still have to find your website–among thousands of others–in the first place. You need a plan to stand out from the crowd.
Collaborative Approach to Custom Websites for Attorneys
That’s where OLM comes in. All of our custom websites for lawyers begin with a plan based on best practices for marketing for attorneys. We do a deep dive into your firm and your objectives. We find out what your online marketing goals are, what makes your firm stand out from the rest, and–most importantly–who your target clients are. We then use this intelligence to build a website that attracts your ideal clients and builds your online presence.
All of OLM’s custom websites for attorneys are built with a three-pronged strategy that includes:
- The latest SEO techniques – to ensure your website will be found by the search engines – and potential plaintiffs
- Professional, intuitive web design – so that when visitors get to your website, it impresses them with a polished appearance and the ability to find what they’re looking for easily
- High quality legal content – that establishes you as a credible, trustworthy law firm with expertise in your chosen areas of practice
SEO Website Design for Attorneys and Law Firms
OLM starts by ensuring that your website is built from the ground up to be search engine friendly so you will be found by your target clients. Our SEO experts will program your website with code that makes it easy for the search engines to find it. Our keyword specialists will select the best keywords to attract your ideal clients and maximize your visibility on Google, Yahoo, Bing and the other search engines. And our entire digital team stays on top of the latest best practices in SEO management–so that your custom legal website remains up-to-date as well. Our 360 degree approach to website design ensures that your website will stand out among the competition.
Custom Web Design For Lawyers
Once we put the elements of successful SEO in place, we start working on the look and feel of your online calling card. Whether you’re looking to make over your existing website or head in a totally new direction, OLM will work closely with you to design a custom website that makes your firm look like a rainmaker.
At this stage, we focus on usability first, creating a foundation for your website that is appropriately laid out to ensure visitors can find what they are looking for instead of getting frustrated and clicking over to the competition. We then create a sophisticated “pull” strategy that walks visitors through a series of steps that ultimately results in filling out your contact form or picking up the phone to speak to one of your attorneys.
We complete your custom website with stylish visual design that imparts credibility, trustworthiness, and high-quality legal services.
Compelling Legal Website Content
Once a potential client reaches your site and is impressed by its professional appearance, he or she will still need to be reassured that your firm is the right one for the case. That’s where our professional copy writers come in. These seasoned pros have created over 80,000 pages of legal web copy over the years. They will take your firm’s goals and keywords and craft compelling copy that both advances your SEO goals and assures visitors that your firm is the best choice.
Let’s Get Started on Your Custom Website Design Today
We know how important online marketing for law firms is. And we know what it takes to build an attorney website that is a powerful lead generation machine. That’s why we collaborate with you closely through each phase of the web design process so that when all is said and done, you have a website you can be proud of.