Cause marketing is when a business partners with a charity or non-profit in a way that is mutually beneficial. For example, organizing a 5K for a charitable cause, or producing a public service announcement about the dangers of texting while driving.
A couple of years ago there was a widely popular meme circulating about LinkedIn for lawyers. It accurately depicts the discord between what prospective clients actually want to know, and the bland resume stats most lawyers actually put on their profiles.
Known as “The Professional Network,” lawyers and LinkedIn are a natural combination. There are LinkedIn “power-users,” who have figured out how to take full advantage of the app, and then there are the rest of us—people who have a page and a profile pic, but don’t really know what to do with it or how to make it work for their advantage.
Facebook Live is a relatively new feature that offers live-streaming video capabilities to its users. It first came out in August of 2015 for verified public figures, then shortly after, became available to a select group of users (like a beta test), before becoming available to everyone.
The Florida Bar strictly regulates lawyer advertising and business solicitation. On their website, the Florida Bar provides an array of helpful information for law firms to comply with the complex web of rules and restrictions.
Many law firms believe that if they don’t have an endless reservoir of funds to devote to a marketing budget, that they just can’t make that first page of Google search results.
There are some definite advantages to billboard advertising, but also, a lot of risks. Firms are advised to weigh the pros and cons carefully, because this definitely is not a strategy that will benefit most law firms.
What is Pay Per Click (PPC)? Also called cost per click, this is an online advertising model where law firms pay a hosting service every time their ad is clicked on.
What is the best way to allocate your marketing resources as a law firm? This question tends to be very fact specific, and largely depends upon your target audience.
There are varying statistics on the prevalence of smartphone use over desktop use. According to a 2015 study, the number of mobile-only users finally surpassed the number of desktop users.
