Known as “The Professional Network,” lawyers and LinkedIn are a natural combination. There are LinkedIn “power-users,” who have figured out how to take full advantage of the app, and then there are the rest of us—people who have a page and a profile pic, but don’t really know what to do with it or how to make it work for their advantage.
Legal marketing today is all about the Internet. And anyone who has ever used the Internet knows that it can bring out the worst in people. Any lawyer who has been practicing for a reasonable period of time has likely made some enemies, regardless of how excellent their customer service and legal skills are.
Instagram is one of the leading social media platforms. It has a hip image, and continues to stay cutting edge by utilizing the hottest features offered by Snapchat.
Guest bloggers can provide benefits for firms that already have an established online presence. Before considering hosting a guest blogger, make sure your blog already has a strong “personality,” or voice of its own.
The legal profession is about to undergo some major and fundamental changes. New automation technologies are already having an impact across the board—changing how firms intake clients, how cases are analyzed (case prediction software), and how discovery and document review are conducted.
There are over 77 million baby boomers in the United States today. Baby boomers are those people who were born between 1946 and 1964, after the Second World War when optimism was part of the fabric of America.
Millennials learn about things online primarily through the use of social media. The trend in legal marketing has been toward search engine optimization (SEO), but according to software and services provider SDL, most millennials prefer Facebook and Twitter over search engines for content discovery.
So what exactly is a “millennial”? Millennials, or Generation Y, are the generation born between 1982 and 1997. Numbering over 75 million strong, this group wields about $1.3 trillion in annual spending power.
Fake news is nothing new. Most of us are old enough to remember seeing far-fetched celebrity tabloid stories, or stories about “Batboy” while waiting in line at the grocery store. But the rise of social media and the most recent election cycle has changed things—and fake news is now a buzzword we can’t escape.
This is a really exciting time in technology. All the major tech players, including Facebook, Google, Apple, Amazon, and Microsoft, are amassing armies of engineers to develop their Virtual Reality platforms.
